Lee Frederiksen

While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.

The site offers an opportunity to connect with over 199 million users in the U.S. and 900 million worldwide. But in a crowd that big, how does one accountant or one firm stand out?

The vast majority of firms that undertake a complete digital transformation achieve substantial increases across multiple key performance indicators.

Most executives will be surprised by the answer.

There are several ways that firms and their thought leaders can increase online visibility and off-page search engine results.

Once you complete the steps outlined below, you'll have a clear picture of what your website needs, and how to move forward with your lead-boosting upgrades.

An "integrated marketing communications" approach offers resilience and success when coaxing clients to the top of search rankings.

Some accounting firms were already facing the mass exodus of retiring baby boomers.

Many professional service firms don't realize that many referrals come from people who aren't paying clients.

Your site is a critical component of your employer brand, so it’s essential that you prioritize updating or redesigning it with future job candidates in mind.