Lee Frederiksen, PhD, is managing partner of Hinge, a branding and marketing firm for professional services. Hinge conducts research into high-growth firms and offers services for firms that want to become more visible and grow.
While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.
The site offers an opportunity to connect with over 199 million users in the U.S. and 900 million worldwide. But in a crowd that big, how does one accountant or one firm stand out?
Once you complete the steps outlined below, you'll have a clear picture of what your website needs, and how to move forward with your lead-boosting upgrades.
Your site is a critical component of your employer brand, so it’s essential that you prioritize updating or redesigning it with future job candidates in mind.