5 ways to reinforce value with clients
Accounting firms have been operating in an increasingly competitive market for some time now, leading firms to search for new ways to attract business and offer more value to their current clients. Clients’ expectations are constantly shifting, and that’s never been truer than in recent months with the COVID-19 pandemic sending businesses into a state of uncertainty. Now more than ever, accounting firms need to look for new ways to expand their offerings and establish themselves as trusted advisors for their clients. While finding new ways to demonstrate value can be a struggle for firms, a recent report offers valuable insights into clients’ expectations and priorities when it comes to accounting firm services. In partnership with CPA.com and Hinge Research Institute, Bill.com released “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services” in June 2020, which compiles the responses of over 650 accountants and business professionals across the country to determine trends in successful accounting firm offerings.
Based on the responses from the survey, we came across data points and metrics that provide insight into five actions firms can take to position themselves correctly to ensure they are providing the right value for their clients.