Evolving from data collection to storyteller role
Historically, the CFO’s role has revolved around financial reporting and risk mitigation (cash flow, data accuracy, regulatory compliance, etc.). The modern CFO embraces the fact that enterprise leaders are not looking just for data, but for the insights behind them and the stories they tell. The most successful ones will hone their communication skills, dig for insights beyond financial statement numbers, and anticipate the questions of their fellow C-suite executives to tell the most effective story of their companies’ past, present and future. The CFO’s evolution to chief storyteller lies in translating company-wide data into actionable insights, planning for a variety of future scenarios and directly influencing strategic decisions.