Breaking down big goals for CAS success

We can marvel at great engineering achievements like massive bridges and skyscrapers, but when it comes to building a CAS practice, the same principles apply. It all breaks down into tasks.

In starting something like a CAS practice, our goals may seem just as daunting or near impossible as they do in thinking about creating some of the greatest structures on the planet. But when you break your practice's creation into smaller, simple tasks, you will be able to better see how you can achieve it.

For those who have plans or are in the midst of building a CAS practice, your assignment is to break it down into five simple tasks. These are tasks that are achievable and maybe you can even accomplish one with a day: 

1. Identify clients' needs.
2. Build process and frameworks.
3. Set up a recurring reporting rhythm.
4. Assess clients' business infrastructure and financial health. 
5. Develop financial forecasts and projections

If you've actively participated in accounting events over the last couple of months, you'd certainly have noticed the buzz around CAS. Yet, practical advice on implementing CAS — particularly for startups with limited resources — seems to be scarce. 

Don't worry, though. If you're already on the CAS journey, you're a step ahead — 30% ahead of your competition, in fact. This article aims to fill that void by offering. 

Establishing a thriving CAS practice is far from an impossible dream. It took me 13 years to transition from offering basic accounting services to becoming a fractional CFO, but these five steps should help both budding and established CAS practitioners move much faster:

Step 1: Tap into the power of client insights

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Set yourself apart by really getting to know your clients' wants and needs. Asking the right questions that can help you unearth their pain points, paving the way for solutions custom-built to meet their specific challenges. This approach will differentiate your firm from others, fortifying lasting relationships and propelling your CAS practice sky-high.

Step 2: Construct a solid operational framework

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A well-devised plan leads to efficient action. So, the next step is to establish an operational framework that supercharges efficiency and accuracy. Embrace the latest tech, make those tedious tasks automatic, and set up foolproof processes that secure your spot as a trendsetter in the industry. With this strong foundation, you'll not only deliver impressive results but also save precious time and effort.

Step 3: Create a splash with effective communication

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In the whirlwind of today's digital age, top-notch communication is critical. Lift your CAS practice by instituting a regular reporting rhythm that will keep your clients hooked. Design visually captivating reports that translate complex financial data into easily digestible insights. By displaying an eye for detail and building trust, you'll position yourself as the go-to advisor in the accounting scene.

Step 4: Unearth hidden wealth in client financials

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Put your detective hat on and discover the hidden riches within your clients' financials. Dive into their business infrastructure, examine their financial health, and spot opportunities for growth. Armed with this insight, you can offer strategic advice and implement innovative solutions that catapult your clients to new heights.

Step 5: Illuminate the pathway to prosperity

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Take the lead by creating precise financial forecasts and projections. Help your clients navigate the ever-changing business landscape with unwavering confidence. Your forward-thinking expertise will enable them to make informed decisions, seize promising opportunities, and face any arising challenges. Together, you can craft a future teeming with growth and financial prosperity.

This article originally appeared on Accountants Forward.
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