Google's new passkeys may be the start of the death of the password, AI continues to take over everything (including writing your emails), easier migrations with Microsoft, and other developments in technology from this past month, and how they'll impact your clients and your firm.
1. Google rolls out passkeys to kill passwords
Why this is important for your firm and clients: Say goodbye to the password — and good riddance. The future is in biometrics — fingerprints, eye and face scans, even voice recognition. Google, Microsoft and other big tech companies are pushing their users in this direction so it's inevitable. Will this be completely safe and protect us from hackers? Of course not. But it's a safer alternative to the password.
2. The best video conferencing services
Why this is important for your firm and clients: A surprising winner! If you've been using Google Meet, Zoom or Microsoft Teams perhaps it's also re-visiting GoTo Meeting, considering that its quality is considered to be better.
3. Teams lets small biz charge for appointments and more.
Why this is important for your firm and clients: Reportedly joining forces with PayPal, GoDaddy and Stripe, this latest addition could be a gamechanger for those who regularly host webinars and service-based professionals whose clients are in different parts of the country, says the article. The payments app is designed to track payments while allowing customers flexible payment options.
4. Google's new AI feature will write emails for you
Why this is important for your firm and clients: I already know people that are using this feature in ChatGPT and guess what? It's pretty darn good. Here's a perfect example of just a little way that AI will be changing our business. An employee may take 20 minutes to compose an important email. AI like this will cut the time in half, maybe even more. Which means that same employee can get more done during the day. And you don't have to hire more employees.
5. The IRS has a free TurboTax alternative in the works
Why this is important for your firm and clients: Intuit's not happy about this. But I'm betting many of their small business and individual customers are.
6. Microsoft is making migrating to a new PC much easier
Why this is important for your firm and clients: A very important tool for your office as you begin the upgrade process to Windows 11 machines.
7. The PayPal email scam you can't ignore
Why this is important for your firm and clients: Fortunately the Federal Trade Commission has been relentless with releasing its warnings and has cited specific companies the scammers repeatedly use and what to look out for. Bottom line — never click on a link that even looks legitimate before taking steps to assess the risk.
8. Critical flaws in some Cisco switches could allow remote attacks
Why this is important for your firm and clients: If you're using Cisco routers or devices in your company, make sure you ask your IT support firm if they've addressed these potential issues.
9. ActiveCampaign introduces AI content generation
Why this is important for your firm and clients: And here's AI taken one step further. Where Google is composing individual emails, email marketing platforms like ActiveCampaign — and its many competitors — will be creating email marketing messages … and ultimately executing, responding to replies and measuring data.
10. 4 popular M'soft apps are getting a big AI boost
Why this is important for your firm and clients: My clients ask me if they should be building AI technology and I say no, just wait for your software vendor. And — as evidenced by Microsoft here — both big and small tech firms are already incorporating AI into their products to help users get stuff done faster and with less time.