Tech News: AvidXchange launches analytics solution

AvidXchange launches an analytics solution; the Association for Accounting Marketing launches a digital marketing certification; and other updates from the accounting technology world.

AvidXchange launches analytics solution

Analytics
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AvidXchange, which offers payment automation solutions, released a business intelligence tool called AvidAnalytics that provides users with increased visibility into the accounts payable process by featuring the organization's purchase orders, invoices and pay data on interactive, visual dashboards within AvidInvoice, AvidPay and AvidBuy. It allows users to drill into specific areas of interest and data to get more insights.

AAM launches digital marketing certification

Marketing automation
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The Association for Accounting Marketing launched a Digital Marketing Fundamentals certification program designed for marketing professionals with one to five years of experience with digital marketing responsibilities within their accounting firms.

The online program consists of eight modules and will be led by subject matter experts in the profession. Participants can expect hands-on exercises and a final exam. Course modules will cover content strategy, content execution, email marketing, lead generation, social media, search engine optimization, paid search advertising and analytics. The program includes access to instructors and  participants through an online community. For more details, visit this link. The deadline to register is March 10.

Integrations and partnerships

Stripe, a financial infrastructure fintech company, has partnered with Xero to build a deeper integration of Stripe Connect with Xero's small-business platform so customers can pay invoices using their preferred payment method, and users can automate recurring billing and reconcile transactions. … iwoca, a business lending company, announced that its iwocaPay solution now integrates with QuickBooks, giving QB users the ability to offer the option to offer buy now, pay later to their business customers. … Audit service center AuditClub announced a partnership with audit cloud solutions provider AuditFile. The first step in the collaboration is a new feature in AuditFile's software that allows firms to connect directly with AuditClub.

Other news

Finance and accounting solutions provider E78 Partners bought Chicago-based accounting firm Stern Cassello and Associates. The terms of the transaction have not been disclosed. Stern Cassello & Associates will operate as part of E78's fund solutions business unit. … Tax solutions provider Vertex announced that, for the second time, it has achieved Support Center Certification from the Help Desk Institute.
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