AvidXchange launches an analytics solution; the Association for Accounting Marketing launches a digital marketing certification; and other updates from the accounting technology world.
AvidXchange launches analytics solution
AAM launches digital marketing certification
The online program consists of eight modules and will be led by subject matter experts in the profession. Participants can expect hands-on exercises and a final exam. Course modules will cover content strategy, content execution, email marketing, lead generation, social media, search engine optimization, paid search advertising and analytics. The program includes access to instructors and participants through an online community. For more details,