During a routine pickup, an Uber driver expressed his concerns to Derek Davis about reduced wages and being able to provide for his family. A CPA working as a transfer pricing senior associate at Big Four firm PwC, Davis briefed the Uber driver about tax deductions — but he also had a hunch that more people earning a living in the shared-economy sector would probably also need guidance.

Davis’ instincts were spot on. He realized that there was a void that needed to be filled when it comes to serving 1099 independent contractors who are working with rideshare companies like Uber and Lyft, and hospitality hosts conducting business through Airbnb. Knowing this gave Davis a reason to branch out on his own.

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