Senior Reporter Jeff Stimpson for Practical Accountant just finished writing the cover story for the June issue on hiring a marketer. The idea for the article came from a belief that many firms were interested, and, in fact, needed to formalize marketing functions within the firm.

I thought it would primarily explain how this could be accomplished. It does that, but as Jeff conducted his interviews, actually many more than he does normally for a cover story, the article went in a very interesting direction.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access