Senior Reporter Jeff Stimpson for Practical Accountant just finished writing the cover story for the June issue on hiring a marketer. The idea for the article came from a belief that many firms were interested, and, in fact, needed to formalize marketing functions within the firm.
I thought it would primarily explain how this could be accomplished. It does that, but as Jeff conducted his interviews, actually many more than he does normally for a cover story, the article went in a very interesting direction.
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