When I first enrolled in college, I opted for a marketing course as an elective. At first, there was some trepidation on my part, because to me, marketing was a term my grandmother used when she intended to go grocery shopping. During my first day in class, I soon learned that the process of marketing had nothing to do with a visit to Grand Union or Safeway.

Nearly 30 years later -- including a five-year stint covering the marketing and advertising beat for another publication -- I’d like to think that I’ve accumulated a modicum of authority on the subject.

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