Derrick Kinney is one of the most charming people on the face of the earth. He is also recognized as one of the nation’s leading authorities on helping small business owners, entrepreneurs, and the self-employed succeed with the affluent. Moreover, he is the author of the bestselling "Master the Media to Attract Your Ideal Clients."

I sat down with Derrick recently to talk about the huge success of his book and to review what he says are the 10 biggest mistakes people make in working with the media. And, here they are:

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