Under pressure from the AICPA, H&R Block announced this week that it's taking one of its TV ads off the air. The ad in question shows a dark, forbidding street with blinking neon "CPA" signs. Then, off in the distance, a welcoming, clean H&R Block office beckons. Ah, an island of safety in a sea of piranhas.
Understandably, CPAs and the Institute were outraged by the campaign, which not-so-subtly seeks to capitalize on the profession’s well-publicized woes to convince consumers they’re in more competent and respectable hands with H&R Block.
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