The Association for Accounting Marketing and Hinge Research Institute have released a study that examines overall marketing spending at accounting firms, including compensation for marketing staff, the top five spending categories, and detailed budget breakdowns by firm size and market location.
The 2014 Accounting Marketing Budget Benchmark Study assesses marketing spending and organic growth within accounting firms. Participants in the survey represent a wide range of accounting firms across the U.S., with budgets ranging from under $5 million to more than $114 million. A total of 30 firms completed the study.
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