Flashpoint Marketing, a marketing and lead generation firm serving the accounting profession, said its principal, Brian Swanson, has obtained certification by the Search Engine Marketing Professionals Organization in search engine marketing.

Flashpoint Marketing claims to be the first accounting marketing SEO provider to have such certification.

“Being the first SEMPO-certified accounting marketing firm reflects our commitment to bringing the benefits of search engine marketing to the accounting profession,” Swanson said in a statement. “This certification allows us to offer clients the latest in new strategies, tactics and tools for building an optimized Web site which will help them find new audit, tax and consulting opportunities.”

The SEO program where Swanson earned his certification included 14 separate classes on search engine marketing. To achieve certification participants must become proficient in the areas of keyword research and development, pay-per-click advertising, link-building strategies, effective Web design for SEO, copyrighting, social media marketing and “total” search marketing.

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