No offense, but there are more credible sources of information about your company than your marketing department. Take your clients, for instance - a testimonial from a satisfied customer can be worth a hundred brochures. The trick is to reach out for them.

Whenever you know a client is happy with you, send them a customer satisfaction form, with plenty of space for comments. Make it as easy as possible, and don't be afraid to suggest the area of service that you want them to speak glowingly about!

Use the most authoritative sources possible, and include enough information (like their title, credentials and background) to make their credibility clear.

And don't forget to get the client's permission to reproduce their name, image or words.

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