No offense, but there are more credible sources of information about your company than your marketing department. Take your clients, for instance - a testimonial from a satisfied customer can be worth a hundred brochures. The trick is to reach out for them.

Whenever you know a client is happy with you, send them a customer satisfaction form, with plenty of space for comments. Make it as easy as possible, and don't be afraid to suggest the area of service that you want them to speak glowingly about!

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