The American Institute of CPAs is rolling out new branding in conjunction with the Chartered Institute of Management Accountants and their joint venture, the Association of International Certified Professional Accountants.

The move will create unified branding for all three organizations, sharing the sphere logo and the same color palette. Currently only the logo for the association has been released; the rest of the rebranding will roll out in the coming weeks, and is expected to be completed by the end of 2017.

The rebranding was announced in a letter to members from institute chair Kimberly Ellison-Taylor and CIMA president and association chair Andrew Miskin.

“This new brand signals that we are part of one global family with a shared commitment to public and management accounting as we come together through the Association,” they wrote. “The same logo, colors and other attributes will appear across our brands to represent a consistent beacon of quality and integrity around the world.”

The new look was extensively tested with members and students, who described it as “professional, visionary, dynamic and influential,” according to Ellison-Taylor and Miskin.

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Daniel Hood

Daniel Hood

Daniel Hood is editor-in-chief of Accounting Today and Tax Pro Today, and has covered the tax and accounting field for over 20 years.