Research indicates that firms with marketing plans have higher revenues than firms without plans.
The basis of this important fact begins with data. This includes information collected in a database such as current clientele, referral sources, industries, etc. Analyzing the data creates an accurate picture of historical target markets and industries, as well as referral sources. This information is critical in developing future marketing initiatives. Although data collection may seem overwhelming, the resultant growth of your firm makes it well worth the effort.
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