Mailchimp's integration with Salesforce makes the e-mail marketing service an especially valuable tool, with the ability to cross-pollinate contacts and subscriber data between the two services.

And as more firms embrace e-mail marketing, MailChimp's suite of apps provide a more seamless way for its millions of users to manage all aspects of every campaign, from lists to adding subscribers to viewing reports, along with the all-important deployment.

Scalability options are also available, so sole practitioners can opt for a different plan than midsized firms, and more savvy marketing professionals can even take advantage of MailChimp's API to further integrate with current marketing processes.

Mailchimp is available for iOS and Android.

Missed any of the previous Apps of the Week? View them here:

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access