IMGCAP(1)]In my column two weeks ago I offered to send a free copy of my Power Bites book and received over 150 requests.
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I also learned a few things. First of all, it is very gratifying that my columns are being read so carefully, as the offers were near the end of the articles. Second, the first article was directed at newer accountants, while the second was aimed at more experienced accountants, so it indicates that more experienced people read the e-newsletter. Third, it also indicated that information directed at performing better client service is sought after more than management and leadership information (which Power Bites is about).
I will use this information to try to write more columns that deal with better or more effective ways to service clients and to excite and wow them. The Art of Accounting series is autobiographical in that it deals with my experiences as an accountant. I like sharing them in the expectation that my fellow accountants could benefit from what I have gone through (and continue to go through). I also like it when readers post comments because it gives me a sense of what readers are interested in. I also get emails directly from readers with practice management questions and welcome them, so continue doing this—or start now. Include your telephone number so I could call you if necessary.
I appreciate the fantastic response and am pleased to share what I do. Thank you for reading my columns, and have a very happy holiday season and New Year.
Edward Mendlowitz, CPA, is partner at