Few firms are willing to do what it takes to attract the best and brightest talent. How many CPA partners have a son or daughter in public accounting? If you can't make the profession attractive to your own children, how can you sell it to their peers?Today's workforce is not as complex as some may think. In fact, most employees are merely looking for the basics: challenging assignments, opportunities to grow as professionals, authentic work/life balance and economic rewards.
Can it really be so hard to offer these?
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