Avalara, cloud-based software provider of sales and transactional tax solutions, has appointed Tami Reller to its board of directors.

A former Microsoft executive, Reller currently serves as executive vice president and marketing officer at Optum, a health and data company and subsidiary of UnitedHealth Group. Prior to her role as executive vice president of marketing at Microsoft, Reller was CFO for several divisions within the company. She ranked No. 5 in The World's Most Influential CMOs | Appinions & Forbes CMO Influence Study.

“Tami is a rising star who has built an exceptional career through hard work and business results,” stated Avalara founder and CEO Scott McFarlane. “She dives deep in the business and brings others along in the process, and is well respected by the street, influencers, and her peers. As a long-time admirer of Tami’s leadership, and her commitment to mentoring future industry leaders, I am delighted to welcome her to Avalara’s board of directors.”

“My background in marketing, finance, and business software gives me an appreciation for the value Avalara brings to its customers and the market it serves,” stated Reller.  “They’ve done a great job helping businesses of all sizes gain efficiencies, allowing their users to stay focused on their primary expertise. I am impressed with the calibre of Avalara’s leadership team and look forward to joining their efforts.”

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