Cloud-based sales and use tax automation provider Avalara is making plans to establish a more international presence, eying regional and country-specific offices - the first of which is currently being established in London.

Avalara chief executive and founder Scott McFarlane and executive vice president of business development Marshal Kushniruk are currently in the U.K. to set up the London office and expect the it will be fully operational by the first half of 2013. Kushniruk is slated to head the office, which for the foreseeable future will serve customers in the Europe, Middle East, and Africa(EMEA) region. The company will then look to establish country-specific offices on a per-demand basis, according to executive vice president, sales and marketing Pascal Van Dooren.

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