Avalara appointed Patrick Falle as North American channel chief for the cloud-based provider of sales and transactional tax compliance software.

Falle, reporting directly to Avalara’s chief revenue officer Pascal Van Dooren, will be responsible for driving the strategic development of the company’s North American channel partner programs, growing the number of resellers, accounting partners, and profitability of all partners.

Falle, who most recently led Avalara’s U.S. sales efforts, will now head the company’s current channel reorganization efforts, promoting synergies between channel partners and programs across channels focused on revenue-based growth opportunities in sales tax automation.

Falle has 17 years of experience in the IT industry and is a 10-year veteran of Avalara, holding key sales and channel-centric positions. Prior to that, he was director of sales and a founding employee at Imperva and director of global MSP sales at Check Point Software Technologies.

Falle will continue Avalara’s channel program focus on delivering products and services to partners, along with helping to grow their businesses and execute in marketing and sales.

“Our channel partner ecosystem is a key asset to Avalara and carries tremendous strategic importance to the company – and this underscores the importance of today’s announcement,” stated Van Dooren.  “Patrick’s wealth of experience with multiple sales and channel leadership roles within the IT industry, and SaaS software companies in particular – in addition to his cumulative years of institutional and channel knowledge at Avalara – will be invaluable as he embarks on this essential new role.”

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