Does most of your business result from Web sites? Or does most of it come from referrals? If it comes from referrals, as a lot of CPA firm business does, almost every potential client will still check out your Web site before giving you a call.Does yours grab and hold a visitor’s attention, making them want to read on? Studies show that you must win your visitor’s attention in less time than it takes to blink an eye, so dull, boring Web sites with extraneous information and poor graphics are a definite turn-off.
Take a look at your site. Put yourself in the visitor’s shoes. What would you want to know about your firm that you can glean in an instant? What is your purpose in having a site? What do you want it to achieve? Ideally, you want your Web site to function as a powerful marketing tool that sells and informs potential clients.
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