Cloud-based accounts payable and receivables service Bill.com has hired former Intuit customer insights leader Julie Lubetkin as vice president of its accountant channel.

Lubetkin  also headed up the accountant payroll marketing team at Intuit, leading the customer insights team and came to the company shortly after it bought PayCycle -- Bill.com founder and chief executive René Lacerte’s former company.

“Bill.com is all about making change happen quickly and effectively for accounting professionals and their clients. And from my years working with Julie at Intuit and PayCycle, I know she is just the type of person who makes change happen,” said Lacerte. “I look forward to the great things I know Julie will accomplish for—and with—our vibrant community of accounting professionals.”

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