There's no sure formula to follow in weighing whether or not a blog will add clients to your firm, or revenue to your bottom line, but there's little doubt that blogging has become a valuable and trusted networking tool for professional services firm.

On May 3, the New York Metropolitan Chapter of the Association for Accounting Marketing offered a panel discussion on "Blogging for Clients: How It Works and Why You Should Care." While blogs (shorthand for Web logs) aren't yet a matter of course for accounting firms, they've long since outgrown their days as underground phenomenon and become important information hubs for navigating the Internet.

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