Those who can, teachThere's an old saying: "Those who can, do. Those who can't, teach." (Woody Allen added, "Those who can't teach, teach gym," but that's not important right now.) A great many books pile up here in the New Products department, offering all sorts of business lessons. Many of these are worth paying attention to, of course, but we often wonder: If these authors know so much about running a business, why aren't they running one, instead of writing books?
No such question presents itself with Running a More Exciting and Profitable Accounting Business - Seminar, by Edward Mendlowitz and Frank R. Boutillette, because they're both shareholders in WithumSmith+Brown, an Accounting Today Top 100 Firm, so you know they're accountants at the top of their game. The book is based on a one-day seminar the two gave on practice management, and is full of useful ideas on everything from vision statements, recruiting, marketing and staffing to strategic alliances, succession planning and new product development - ideas that you know have successfully been put into practice. The two have also released a Resource Manual; both books are available online at Amazon and Barnes & Noble.
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