Bookkeeping automation solutions provider
CEO and founder Enrico Palmerino described a sudden and unexpected end after 11 years. By the end of last year, he claimed, the platform had become what he said was "the AI powerhouse we always dreamed of" and was preparing to launch "Cassie," its voice-activated assistant, as well as a new autonomous check-scanning solution. Despite these advances, he said, the company faced what he said was a "perfect storm of macroeconomic shifts that arrived more swiftly than we could course-correct."
"Over the years, we oscillated between Product Concept Fit, a term I coined internally, and Product Market Fit," Palmerino wrote on the

Despite spending several weeks seeking an acquisition, negotiating with lenders and seeking bridge capital, Palmerino said the company was unable to find an option that would save the company. He added that, due to the sensitive nature of these negotiations, which required strict confidentiality from potential partners, he was unable to share the full state of the business sooner.
"I deeply regret how quickly our momentum toward profitability shifted into insolvency," he said. "As a founder, I must admit a hard truth: despite our technological triumphs, we did not reach a level of product-market fit strong enough to withstand rapid industry shifts or changing market conditions before our time ran out. We built a world-class solution, but the market moved faster than our capital could keep up."





