At a luncheon in December, J. Clarke Price, executive director of the Ohio Society of CPAs and chairman of Shared Services, the group that represents most of the state CPA societies, made a telling point about the debate over the global credential and the name Cognitor. "You know the name Cognitor wasn't the problem?" Price queried.

I couldn't agree more. One of the more worthwhile points in the debate about a global credential was that the role of CPAs has changed and that profession needs to be redefined. The problem with Cognitor and its second iteration, the International Institute of Strategic Business Professionals, was that nobody defined the concept. More critically, no one defined what a CPA would be if the credential had been adopted.

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