I’ll be honest with you. When I decided to attend both the Legal Marketing Association and the Association for Accounting Marketing conferences this year, I expected to be more impressed by the movers and shakers in the legal field.
More than a few friends in the industry said law firms were way ahead of accountants when it came to business building and giving marketers the strategic leeway they need to help firms brand and grow. And that LMA was peopled by more senior-level marketing professionals.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access