More than half the business professionals polled in a recent survey by PricewaterhouseCoopers said “eco-efficiency” is a high or growing priority for their business.

PwC’s poll results indicate that businesses are putting greater emphasis on efforts to drive financial savings and build a competitive advantage in the market by being more ecologically efficient and reducing their environmental impact, with 52 percent of the more than 600 business professionals surveyed ranking it as a high or growing priority.

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