CCH Tax and Accounting, a provider of tax, audit and accounting information, software and services, announced that it is adopting a new brand identity that more closely aligns the business within the overall Wolters Kluwer organization. The group will now be known as CCH, a Wolters Kluwer business.

The new brand identity will appear along with the CCH and ProSystem fx product names in the United States, and also across the Wolters Kluwer tax businesses in Canada and Asia Pacific.

"It's the best of both worlds and a logical progression for our organization," said CCH president and chief executive Kevin Robert, in a statement. "By keeping the CCH name and also aligning ourselves more closely with Wolters Kluwer, we're keeping the trusted CCH name prominent, while at the same time signifying a greater level of investment and depth and breadth of resources that come from being part of a global corporation."

The change was announced at the CCH Tax and Accounting Users Conference in Scottsdale, Ariz., on Nov. 7.

The focus of Wolters Kluwer's investments in tax and accounting under the CCH banner is creating a global service network for customers; providing continued advancements for search engines for tax and accounting research, as well as tools and calculator engines for tax compliance; accelerating product enhancements and integration; and expanding content offerings.

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