CCH has created a new Innovation Lab that will allow the company to work directly with accountants and their clients to better understand their needs and design products to match.

The lab was announced at the CCH User Conference, CCH Connections, in Orlando on Monday. CCH is a Wolters Kluwer business.

“It’s clear that clients value time with partners, but they also place very high importance on efficiency and responsiveness and being able to access their own information,” said Wolters Kluwer Tax & Accounting CEO Kevin Robert. “As firms look to improve profitability and meet clients’ growing expectations for just-in-time information, technology-based self-service delivery touch points will become an even more important part of shaping the client experience.”

To help firms better understand what clients want and how they can leverage technology to serve them, Robert announced a new initiative by CCH to create an Innovation Lab where CCH will partner with customers, working side-by-side with them and their clients. The initiative is an extension of the Contextual Design process that CCH already has in place to work closely with customers in the workplace to observe workflows.

“We’re seeking volunteer firms to participate in this new innovation lab with their clients,” said Robert. “Under this initiative, CCH will work directly with firms and their clients so that CCH can even better understand what clients want and what the next wave of connectivity and collaboration tools need to be.”

Firms interested in learning more about the CCH Innovation Lab are asked to send an e-mail to Connect@CCHGroup.com

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