Las Vegas (June 25, 2003) – The greatest challenge facing mid-market accounting software vendors today is not the economy but growing and nurturing their sales channels -- particularly CPA firms.
This was one of the key messages from a panel of nearly a dozen worldwide executives here at the American Institute of CPAs’ Information Technology Conference. Having a better understanding of client needs and dealing with “one of the worst economic environments this market has ever seen,” as Taylor Macdonald, senior vice president of business partners at Best Software, put it, were of concern to all on the panel. But it was apparent that everyone felt the need to do a better job of increasing and maintaining their partner channels.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access