New York (Oct. 6, 2003) -- In today's fast-changing business environment, leaders must follow six rules to succeed, a leading consultant and author told attendees at the Accounting Firm Marketing Conference here.

"You have to add value," Stuart R. Levine of the consulting firm Stuart Levine & Associates and author of the book "The Six Fundamentals of Success," due out in January from Doubleday. Levine's remarks came during the second day of the Accounting Firm Marketing Conference sponsored by NorthStar Conferences. "Create your own performance dashboard." Levine urged business leaders to stop assuming they know what clients want and to ask clients what they need — and how they'll judge the firm's success.

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