Corefino has hired Lyne Noella as vice president of strategic alliances to help the accounting outsourcing provider establish business relationships with interim CFOs and accounting industry service providers.
The hope is that the service providers will refer clients to Corefino.
Noella most recently served as a principal in the startup and emerging companies group of accounting firm Stonefield Josephson. She formerly served as president of Lyne Noella Marketing, developing strategic consulting and marketing plans for accounting, management consulting, insurance and other professional service clients. Her background also includes management roles in the biotech and service industries.
"The market is filled with emerging and middle-market businesses in search of better strategies for handling their accounting and financial needs, as well as business advisors who understand the importance of finding the right solution," said Noella in a statement. "My role is to establish relationships that will help both parties achieve their goals through Corefino's outsourced accounting platform."
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