CPA firms are increasing their email marketing, according to a new report.
The report, from Thomson Reuters’ BizActions and PDI Global brands, analyzed data from over 20 million email communications sent out through the BizActions email system every year. The majority of them are email newsletters. In 2012, BizActions and PDI Global accounting firm clients sent over 22 million e-newsletters and email radars, also known as email blasts. That represented a slight increase over the quantity sent out in 2011.
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