The American Institute of CPAs' business subsidiary CPA2Biz has signed a deal with Google to offer Google AdWords as a way for accounting firms to market and promote their services via local paid search ads.

Google's AdWords service delivers keyword-targeted ads when Web users search for particular products and services. The AdWords program would allow accounting firms and practitioners to reach more potential clients who are searching for local professional service providers.

"We'll help match firms with highly-qualified prospective clients, whether those prospective clients are around the corner or across the globe," said CPA2Biz vice of president of corporate alliances Michael Cerami in a statement.

As an authorized Google AdWords reseller, CPA2Biz plans to help small firms develop effective AdWords campaigns so they can compete better with larger firms.

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