CPA.com, the American Institute of CPAs’ business and technology subsidiary, has increased its service offerings and built revenues after the AICPA changed the name from CPA2Biz.
Delivering an update on the subsidiary’s performance in the past year, CPA.com president and CEO Erik Asgeirsson told attendees at the AICPA’s Fall Meeting of Council this week that the unit has been leveraging technology to build its offerings.
“We’re witnessing a dramatic shift in business and accounting services,” said Asgeirsson.
He sees cloud technology as an increasingly important part of CPA practices. “This transformation has created a unique opportunity for CPA firms that understand two important trends: first, clients are putting a higher value on business insight and business intelligence and, second, transaction services are becoming increasingly automated,” he said. “We continue to position CPA.com to support these digitally powered firms.”
CPA.com posted solid results in fiscal year 2014, according to Asgeirsson. After changing its name in the spring, the company has embarked on a new brand direction that incorporates all of its marketing assets, including messaging, positioning, logo and CPA.com’s corporate website, elements of which will be introduced in the marketplace this fall.
Other CPA.com initiatives include continued expansion of resources and capabilities to helps firms take advantage of emerging technologies, from CPA.com’s professional services unit to workshops, conferences and a webcast series on best practices. CPA.com has also seen growth through its partnerships with cloud technology providers such as Bill.com and Intacct, which saw revenue growth this past year of 43 percent and 22 percent, respectively
In addition, CPA.com has invested in the AICPA Navigator learning management system, which is part of the AICPA’s Future of Learning Initiative. CPA.com is also pursuing oversight rights to the .cpa’ Internet domain extension on behalf of the AICPA.
“Our team delivered on a number of accomplishments in 2014, and I’m expecting even better things to come in 2015,” said Asgeirsson.
