Crete rebrands as Current

Top 50 Firm Crete Professionals Alliance is rebranding as Current.

The name change reflects "the company's conviction that AI has created the opportunity for local firms to compete with large incumbents and bring Fortune 500-caliber advisory services to Main Street businesses," the firm said in a statement.

"There's an enormous gap in accounting between the transactional service most people get and the strategic partnership reserved for large companies and ultra-wealthy clients," Current CEO Steve Stagner said in a statement Tuesday. "This gap has persisted because the largest accounting firms have had billions of dollars and entire technology departments for decades, while most have not. We're arming the rebels."

Current, based in Tampa, Florida, is a network of U.S.-based accounting and advisory firms backed by investment firm Thrive Holdings. It ranked No. 28 on Accounting Today's 2026 Top 100 Firms list and is a Fastest Growing Firm. It reported $428 million in revenue, with 228 partners and over 1,800 employees across 67 offices. 

In 2025, it announced it planned to spend $500 million to buy CPA firms and upgrade them with artificial intelligence through a partnership with OpenAI. However, firms it acquires retain ownership and local control.

"The roll-up playbook is often cost extraction on a deadline," Stagner said. "Current's holding period is effectively forever, which allows us to make investments in people, in ways many short-hold owners wouldn't. We're focused on transformative topline growth."

In August 2025, Crete added Cabrillo Advisors in San Diego, California. In 2024, it acquired Reid Tax & Advisory Services, a firm with offices in Long Island, New York, and Boca Raton, Florida. Previously, it added RRBB Accountants and Advisors in Somerset, New Jersey; Mendonca Partners in Union, New Jersey; Skwiersky, Alpert & Bressler LLP in New York City; Abitos in Coral Gables, Florida; and Savastano, Kaufman & Co. in Fair Lawn, New Jersey.