Florida accounting firms Cross, Fernandez & Riley and Beckert, Price & Rowse plan to merge August 1, allowing CFR to expand operations in a populous part of the state.

CFR has been based in central Florida since 1963, with offices in Orlando and Tampa, but managing partner Jim Cross (pictured) sees further opportunity in Polk County by adding BPR's office in Winter Haven, where BPR has been since 1980.

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