Veteran sales and marketing executive Alan Deichler has been appointed as president of CPAmerica International, a large association of CPA firms.

Deichler, who succeeds long-time association president Doug Thompson, is scheduled to take over the reins January 1. Thompson will continue in a consulting role with CPAmerica.

Prior to his being named CPAmerica president, Deichler was most recently chief marketing officer at talent management software provider HRsmart in Richardson, Texas, where he headed worldwide sales and marketing efforts.

Deichler also served as president of Capital Formation Counselors Inc. in Tampa, Fla.
Currently, CPAmerica’s membership stands at 81 large independent firms, representing 1,500 partners in the in the U.S. with billings of $1.3 billion. Its subsidiary association, CPAConnect, has roughly 250 smaller independent firms.

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