A 1 percent improvement in pricing can lead to better profits, according to a new survey by Deloitte LLP.

The survey results came from a recent webcast in June by Deloitte on pricing improvements. Deloitte polled the 950 business professionals listening to the webcast, and found that 82 percent of them believe a 1 percent pricing improvement can boost profits. However, 22 percent of the survey respondents indicated that their company does not pursue pricing management strategically.

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