During my extended stay in college, my idea of prudent financial planning was to put enough aside to order extra cheese at Pizza Hut on Friday nights. Several decades later, Friday is still pizza night for me, and I've upgraded a bit since then. Now, in a week without any unforeseen expenses like a brake job or a cut and highlights for my wife and daughters, I can splurge on a double order of garlic knots.My rather modest financial portfolio aside, I saw recently that financial planning perks have swelled among the chief executives of Fortune 100 companies. Last year, more than 74 percent of Fortune 100 companies disclosed that their CEO received financial planning-related perks, versus just under 30 percent in 2005.

I mention this surge because many firms in the accounting profession that have carved out a place in financial planning services have steadily and quietly amassed mind-boggling amounts of assets under management.

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