The accounting firm alliance formerly operating as GMN Enterprise has launched a new brand and name, Enterprise Network Worldwide.

The group will still partner with GMN International to provide its members with the resources of more than 100 small and midsized firms in 38 countries. Members of the network connect regularly with a range of firms and partners to share practice management solutions and best practices.

"The new look and name allow us to more accurately position ourselves in the market as an organization that provides a worldwide platform for accounting firms to generate ideas, build relationships, and earn results," said executive director Patrick Pruett, in a statement.

Enterprise Network Worldwide launched its new brand on May 31 in Burbank, Calif., at its National Partners Conference. The new brand was also introduced to many of the GMN International members at their European Regional Meeting in Vienna on June 2. The next Enterprise Network Worldwide/GMN International conference is scheduled for Sept. 23-26 in Boston.

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