Epicor Software Corporation has introduced Epicor Retail CRM 7.0, their newest retail customer engagement tool that offers streamlined customer views and functionality CRM program management.
Epicor Retail CRM 7.0 was designed to allow retailers to utilize customer data and loyalty program-generated content and simplifies CRM tasks for all retail personnel. The product now boasts comprehensive loyalty program automation, advanced query tools, and support for specific the needs of multidivisional retail enterprises.
Epicor also brings new query tools to market in its latest CRM offering, used to select which customers to run queries on for targeting purposes. Based on a new, graphical flow chart design, querying now includes step-by-step counts of customers so users can see how each criteria selected or identified affects list counts.
“From a new user interface built on an Epicor Retail SOA foundation to an overall more modern look, feel and robust new functionality on all levels, Epicor Retail CRM 7.0 will truly transform how retailers work with and consider all things CRM,” said Dave Burton, product director CRM and services, Epicor. “Multi-division capabilities open up a whole new world of possibilities to many retailers who currently operate without a holistic view of customers across their brand family, while new query functionality and loyalty automation will astound CRM power users and make ramp-up easy for 'CRM newbies.'”
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