Ernst & Young expands digital learning by adding NogginLabs

Ernst & Young has merged in NogginLabs, a Chicago-based digital learning organization, adding 52 professionals to EY’s People Advisory Services practice.

Financial terms of the deal were not disclosed. EY, based in New York, ranked 3rd on Accounting Today’s 2018 list of the Top 100 Firms. The Big Four firm recently reported $14 billion in annual revenue in the U.S. and $34.8 billion across its global network.

NogginLabs is a 20-year-old firm that offers customized digital learning systems, including simulations, learning portals, gamifications and expert systems. The employees that EY is bringing on board have experience in instructional design, content production, graphic and 3D design, and software development. NogginLabs has received more than 100 awards for its products.

“Learning is a key component of any strategic business transformation, whether it’s due to a transaction, an internal restructuring or a change in a company’s vision,” said EY Americas vice chair of tax services Marna Ricker in a statement. “Our clients are looking to us for help as they address learning in a time of increased globalization, digital transformation, disruption and a continually changing workplace landscape. The NogginLabs team is experienced and incredibly creative, and we know that our clients — and our firm — will benefit from their innovative approach to learning as we focus on the workplace of the future.”

EY has been expanding its consulting practice by adding creative agencies, including Citizen, a digital design firm in Portland, Oregon, in January. EY has worked with NogginLabs in the past and came to know the company’s founder.

“We’re incredibly proud of all that we have accomplished over the past 20 years and we’re very excited to be joining EY,” said NogginLabs principal Brian Knudson in a statement. “We have worked with EY for a number of years and we share a vision of how to shape the future of work and what is possible for the future of learning. We also embrace EY’s culture of providing exceptional client service. Bottom line, this is a great fit for EY, NogginLabs and our clients.”

Ernst & Young New York headquarters
The Ernst & Young national headquarters at 5 Times Square in New York.

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