CALIFORNIAGreenstein, Rogoff, Olsen & Co., Fremont, was a sponsor of this year’s Book Buck$ nonprofit program, which encourages students to read. The firm’s participation enables 5,000 students to participate. ... Wells Fargo & Co., San Francisco, has launched its Family Wealth Group, a multi-family office serving ultra-wealthy families. Executive vice president Michael Cole will serve as national director of the new group.


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