Visit the Web sites of several software resellers and traditional CPA firms and one key difference emerges very quickly, beyond the fact that the former sell goods and services and the latter primarily market services.

Even the language is different. Both sites usually have a section labeled “Partners.” To most resellers, Partners are the vendors who provide complementary services, including other software packages, hardware, and networking to enable their software applications to work. The partner section for most CPA firms lists the business’ owners, often with pictures of the partners, sometimes senior staff, and often providing a brief bio, credentials, area of specialization, office location, telephone number, and email. At best many reseller sites feature a single contact such as or a form for submitting requests to an unseen Webmaster or sales. Web sites for reselling pages often lack addresses. Those of accounting firms rarely do.

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