Norfolk, Va. (May 9, 2003) -- The U.S. Small Business Administration has named Goodman & Co. partner Elizabeth Moore Virginia Small Business Accountant Advocate of the Year, an award presented to accounting individuals who have contributed to a better economic and financial climate for small firms.

Moore has over 15 years experience in public and private accounting with specific contributions to the small business community as a consultant to business owners regarding enterprise zone tax incentives and refundable real property improvement tax credits.

She began her career working as a controller for a restaurant supply company and then as a CPA helped with software installations and training for small businesses. Moore claims her personal interaction and trust development with these companies is more valuable than just knowing how to do tax and audit work.

“Having worked as controller I have a complete empathy with the accounting side of small businesses and it allows me to communicate back with them and empathize with their financial needs,” Moore said. “The key to having a client pick you as their CPA is a trusting relationship. If you offer something their tax preparer doesn’t, they may consider you more.”

Moore’s Virginia small business tax  credit program expertise “has been a mechanism” to working with small businesses. Though she has worked with a variety of small businesses throughout her career, her emphasis has been on contractors and non-profit organizations.

“Virginia has an exceptional tax credit program for non-profits and businesses in certain geographic areas that can qualify for these credits, so I go out looking for them regularly,” Moore said.

Moore has been with Goodman since it purchased her previous firm Eason Lawson and Wesphal in January 2000.Goodman & Co. is the third largest regional accounting, auditing and tax services firms in the Southeast.

The SBA will honor the winners during a gala awards banquet at the Marriott Hotel in Richmond on May 30, 2003. The event will also highlight SBA’s 50 years of service to small businesses. To view the entire list of winners, visit

-- Seth Fineberg

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