Accounting firms are using Google text ads this tax season and beyond to bring in clients for tax prep and other types of accounting and financial planning services.

Anthony Sykes & Co. Accounting of Sante Fe Springs, Calif., spends between $200 and $300 per month to bid on keywords such as "tax," "accounting," "business" and "incorporation" through Google's AdWords program to draw clients to Sykes' Web site. The site attracts phone calls and e-mails from potential clients. Sykes estimates that about two or three a month become customers. "On average about 40 to 50 percent of the inquiries turn into clients," he said.

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